ST HONORE CAKE SHOPPE
Rebranding, Packaging, Store Signage, and Photography Direction for 75+ bakery shops across Hong Kong.
Rooted in the tradition of giving cake to wedding guests for good luck, the packaging and cake gift cards were created in the brand’s signature purple tones, alongside a second version in auspicious Chinese red. The refreshed identity brought a more refined and culturally resonant look to the brand across its retail footprint.
St Honore Cake Shoppe incorporated this new branding to in-store signage & advertising
Repackaging this iconic Hong Kong cake shop included updating their lily motif across all products and in-store. From wedding cake coupons in traditional Chinese red and contemporary purples.
