Branding this gentleman’s rare book shop called for a handsome identity featuring the “Lok Man” vertically stacked Chinese characters.

Strategically applying the logo & characters to bespoke gift wrapping paper, business cards (in portrait format to echo a bookmark), and catalogs developed into a smart branded suite. Chocolate brown & paper white strike a balance of elegance, luxury and sophistication reflecting the fine collection of bound books.

Asta Hotels

Ginsberg + Chan Wine Merchants