It all begins with storytelling and asking the right questions…

What is the brand about, what products are right for the market and speak to the consumer in order to make a meaningful connection.

Taking a concept to delivery entails my expertise and passion of product development, graphics, typography & color, print and digital collateral design, sourcing and project management.

Be it rebranding a tea company’s packaging and store concept, creating a hotel’s identity and guest touch-points, creating a collection of t-shirts or designing home goods, my ability to build relationships with clients and customers is key to my successful leadership and delivery of valuable & creative stories and solutions.